It's the video projection technique applicable on all types of media, also known as 3D mapping, videomapping or projection mapping. A particular form of augmented reality in which audiovisual content is carried out and adapted to the shape of the static surface on which it is going to be projected.
The mapping images of each project are created exclusively for each surface and fit seamlessly into it to bring it to life. In this way, thanks to 3D mapping, a fascinating and unforgettable user experience is achieved for the viewer.
With technological advances, video mapping has gained popularity and accessibility in different fields such as art, culture and education, in the form of audiovisual shows, festivals, exhibitions and inaugural events, as well as in social events such as weddings, local festivals and Christmas. Also in corporate events within conferences, trade fairs and celebrations and in the world of advertising, for product promotion, brand launches and advertisements.
Institutions and companies find 3D mapping a perfect experiential marketing ally to achieve, in a different and current way, the successful impact they are looking for on the audience at the same time as communicating messages in a creative and memorable way. The appeal of videomapping is obvious for local authorities: it is an event accessible to everyone, spectacular, innovative, positive and unifying that shows the heritage, with positive impacts in terms of economy and image. Mapping has also been shown to work as a key lever for tourism development and even increases visitor numbers in the low season, thus opening up new possibilities for attracting visitors.
Sínoca has extensive experience in the mapping projection sector, working for almost two decades on this revolutionary way of attracting attention by transforming everyday spaces into fascinating worlds. With creative design and commitment, we demonstrate to what extent 3D mapping can optimize the power of a message or concept through the union of digital art, communication and audiovisual technology. Whether it's decorating urban surfaces with light in an innovative way, defining a before and after for a brand, commemorating an ephemeris leaving an indelible impression on the public's mind or exploring new artistic techniques to charm customers, the imagination and possibilities of mapping are unlimited for a wide variety of applications and with optimal results.
The passion for working on concepts, the love for image and new technologies mixed with creativity and enthusiasm are Sínoca's engine to transform customers' needs into authentic, impactful and rapidly viral experiences. With this method we open up a wide spectrum of original proposals by making video mapping projected on any type of surface that we transform into an immersive visual journey.
Whether it's architectural mapping on a building facade, mapping on a car, on retail products, on installations, projection mapping on the human body, cake mapping on a wedding cake, videomapping inside museums, on concert and theater scenographies, mapping projections for dance, among other formats. If you are looking for an innovative way to communicate with your audience and need advice or have an idea for your video mapping project, contact us.
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